منابع مشابه
focus on communication in iranian high school language classes: a study of the role of teaching materials in changing the focus onto communication in language classes
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LIBRARIANS EXPERIENCE SOME UNEASE with marketing’s focus on the customer in spite of the centrality of a user focus in defining the profession. By examining different organizational objectives for libraries, the choices librarians make about customer focus and orientation toward marketing become clearer. Ideas from the relatively new field of social marketing reveal the social cause/message hea...
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hile customer acquisition is a constant priority for middle market commercial bankers, the quest has assumed high urgency in today’s volatile market. There is a heightened potential for client turnover as institutions work through capital difficulties and wrenching mergers. And the rising priorities of deposit growth and fee revenue generation have commercial bankers knocking on new doors for n...
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Economic models suggest that firms use a simple cost-benefit calculation to evaluate customer requests for new product features, but an extensive organizational literature shows the decision to implement innovation is more nuanced. We address this theoretical tension by studying how firms respond to customer requests for incremental product innovations, and how these responses change when the r...
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The authors present a unified strategic framework that enables competing marketing strategy options to be traded off on the basis of projected financial return, which is operationalized as the change in a firm’s customer equity relative to the incremental expenditure necessary to produce the change. The change in the firm’s customer equity is the change in its current and future customers’ life...
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ژورنال
عنوان ژورنال: The Forestry Chronicle
سال: 2002
ISSN: 0015-7546,1499-9315
DOI: 10.5558/tfc78369-3